This Back-to-Work Toolkit provides a community roadmap for designing employment transportation services that meet the needs of all stakeholders: community residents, businesses, workers, and others. Whether your perspective is that of a job seeker, transportation provider, business, or other stakeholder, the Toolkit leads you in exploring the many facets of local transportation challenges, and then guides you and others in your community in designing solutions to those challenges.
The planning process—called design thinking—has several phases: 1) learn from customers about their needs, 2) brainstorm a range of potential solutions, 3) prototype, test, and refine your proposed solutions with feedback from community stakeholders, and 4) learn from customers what works and what doesn’t about the most promising solution, and makes adjustments based on that learning. The goal of undertaking this type of process is to learn if there is a solution that it is economically viable, operationally feasible, and responsive to your customers—however you define “customer.”
In 2012-2013, seven communities used design thinking to explore the job access transportation needs of their communities and develop new ideas for solving those needs—ideas they may not have conceived of otherwise. Learn more.
Using this toolkit and the guide to Design Thinking for Mobility, your community can do the same. Begin by understanding your local transportation challenges from the perspectives below, then join your fellow stakeholders—including customers—in the design thinking process.
2. Engage the larger community to learn about needs. Then, dedicate time to thinking broadly about a range of possible solutions. (In this video, several Job Access Mobility Institute team members describe their experience.)
To follow a process similar to the Job Access Mobility teams, visit the guide to Design Thinking for Mobility. In the meantime, read how the job access partners (introduced in the scenarios at top of the page) changed job access options in their community.
Illustrations by Jim Nuttle